We have just had a lovely break away to North Cornwall. We spent some time in Tintagel, Boscastle and the beautiful Port Issac. I say a break, what I really mean is we had a busmans holiday. We explored the area and checked out all the local shops and we will now be stocking at least one shop in North Cornwall, with our seaglass jewellery.
Things are definitely changing in Wellydog Towers. With the sales we are getting in the shops we are stocking and also our own sales rising steadily from last year, we are happy with our progress. Our business plan is consequently having to change and we couldn’t be happier.
Our original plan included an online shop presence as a second income stream. This we felt was necessary as the winter months are very quiet. Although traditional holiday seasons are a bit more blurred than they used to be, then winter is a challenge. Hayle, although up and coming and does have a lot of holiday makers, but it isn’t the same as being in St Ives, Padstow or the other main tourist spots, that have visitors all year. We are however building up a following and are very happy with how our little shop is doing. But I ’m afraid our Etsy shop isn’t replicating that small but steady success. I do promote online a lot, in fact I love connecting with people all over the world, and I love sharing our experiences, as I feel people are genuinely interested. But for whatever reason, I can’t seem to get our online shop working for us. Perhaps it’s just not the right time? So, as things have started to fall off the listings, our shop is looking empty, and with little or no time to restock, we have decided to call it a day and close our Etsy shop. It may only be a temporary closure but only time will tell. That’s not to say we won’t sell online, if you like something just yell and we can post it out. It just we just don’t have the time at the moment to do it justice.
Which leads me to the other change. The good thing about stocking other places and with intending to stock more, is that we have lots of making to do, that in turn leave us less time to fill the shop with the other bits and bobs we both make. We dont want it to be just a jewellery shop, that was never the intention. But the jewellery is our biggest seller and we are following what our customers have lead us in the direction off. Anyone who has followed me online knows I am just addicted to making things and since having the shop ,then I have an outlet for the more successful pieces. This keeps the shop eclectic and holds my interest. Something I certainly won’t be stopping, but it’s also something I am not getting as much time to do as I used to. So, our other change is that we will now stock other people’s work on a sale or return basis. We feel we can offer a slightly more established place to sell from and more experience from both being a seller and being stocked elsewhere. When we first opened we had a nice trial with our great friends Nigel and Sarah at Wight and Wight, who sold jewellery with us. Thanks to them we learnt a lot. We won’t be stocking a lot of things just enough to give our customers more choice. We will only stock items made in Cornwall and that have some sort of seaside or blue theme.
Phew for us this feels like a major change, but hopefully our customers will not notice much as the changes will be gradual. As with everything we do, it’s a slow progression and evolution. Mr Wellydog is always telling me cash flow is the life blood of the business and we don’t want to extend beyond our means, so slow and careful will hopefully help us achieve more success each new season.